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An advertisement by Jung von Matt/Alster for watchmaker IWC. Bus
straps have been fashioned from images of IWC’s Big Pilot’s Watch to
allow bus travellers near the airport to try before they buy at
Berlin, Germany.
A print of a cup of Folgers coffee was placed on top of manhole
covers in New York City, USA. Holes on the print allows the steam to
come out. Wordings around the cup reads ‘Hey, City That Never
Sleeps. Wake up.” from Folgers.
An innovative idea on a large billboard in Amsterdam, Netherlands.
It really makes you want that ‘Heineken’.
This is a great advertisment campaign at Unicenter Shopping Mall in
Buenos Aires, Argentina for Valentine’s Day. It magnifies the
romantic ambience with a simple idea.
Life-size stickers of people were stuck on automatic sliding doors
at a mall in Mumbai, India. When someone approaches the doors move
apart and it feels like the people on the door are moving away. The
person enters to find the message ‘People Move Away When You Have
Body Odour’.
A sticker has been placed on the high voltage box depicting that
Duracell’s batteries were used. Cool advertisement found in
Malaysia.
An ambient exercise to promote Eatalica burgers. A ‘Caution Wet
Floor’ board was placed near an Eatalica burger signboard. The copy
on the board reads ‘Oogling at the burger may involuntarily cause
drooling which may in turn lead to a wet floor. Issued for your
safety by the management of Eatalica restaurant’. Eatalica is an
American-Italian Food Joint in Chennai, India.
A life size sticker for the horror movie ‘The Maid’ in Singapore
placed near the toilet round the corner. The kind of advertisement
that makes you pee in your pants.
A giant mirror was built that allowed passersby to stop and look at
themselves wearing Indivi clothes at a shopping mall in Tokyo,
Japan.
An advertisement for a job recruiting company in Berlin, Germany.
Depicting people working in the vending machines, ATMs, it delivers
the message that ‘Life is too short for the wrong job’.
Stickers were placed in selected car park locations and car
workshops where the product is sold in Malaysia. It delivers the
message that M-Tech Plasma HID Lights are 300% brighter than regular
headlights. The burn effect sticker from the headlights really
leaves an impression.
This controversial idea was done in Dubai by Sandeep Fernandes and
Husen Baba Khan for the male deodorant, Axe. The mouse pad that
every guy needs.
This is an advertisement found in Vancouver during the National
Non-Smoking Week. The car was placed at the Vancouver Art Gallery
and the message reads ‘Death from car accidents: 370, Death from
smoking-related causes: 6,027, Quit now before it kills you.’
Life size images were stuck on glass doors at shops, airports in
South Africa for the advertisement of glass and window cleaner I.C.U.
The expression on the face is priceless.
Another creative idea by The Fitness Company. Heavy Weights were
placed at various subways in New York City which creates an illusion
that the person holding the safety bar is doing weights.
A very cost-effective advertisement in Hong Kong for a yoga school.
It showcases the prowess of a yoga practitioner on the flexible
stems of drink straws. A surge of enquiries and enrollment went
after up this promotional stunt.
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